As a stylist for Armani, Benita Elmedia helps others discover their style. In her own life as blogger Surge of Style, she’s all about taking fashion risks, one innovative outfit at a time. Prepare to meet this fashion force to be reckoned with.
My name is Benita, aka Surge of Style. I would say my style is chic, versatile and innovative as I love trying different things and I believe fashion is all about taking risks. My typical day isn’t always the same. Sometimes I’m at work styling clients, or shooting new outfits for my Instagram, or doing freelance ecommerce and runway styling for various brands. It’s all very exciting.
Surge is a powerful force of something, and my page consists of images of my personal style, so I coined it together to mean “a powerful force of style”.
It normally involves styling clients and doing my very best to make them feel happy and comfortable in what I pick out for them. Fashion is my utmost passion. I love that I can do my hobby as a job. Styling is very rewarding as I build great relationships and make clients feel good about themselves through the right clothing. I’m also surrounded by an atmosphere of creative people and beautiful clothes, and I learn every day and improve my fashion knowledge.
My favourite fashion designer is Alessandro Michele who designs for Gucci. His style is bold, innovative and flamboyant, and I live for that. My favourite places to go shopping are Zara, ASOS and vintage stores to find hidden gems.
Nigeria is so awesome. We have such an expressive culture, especially when it comes to fashion. I love the colours, shapes, patterns, fabric, and the history that comes with it, like the Dashiki [a brightly coloured shirt or tunic from West Africa] for example. I find that the clothing always puts me in such a good mood, even though the weather might be hot that day. There is so much African influence around the world globally, even Western fashion has started to incorporate African-inspired ideas onto the fashion runway.
I love looking for fashion inspiration on platforms like Instagram, Pinterest, and Browzzin. I also read fashion magazines and blogs.
You must be the change you wish to see in the world.