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The story behind PR professional, content creator and streetwear enthusiast Ege (simpletheblog)

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A self-confessed sneakerhead and lover of all things streetwear, Ege is not your run of the mill blogger. The 35-year-old mum chats to us about the rules she lives by, her big goal for 2019 and her favourite pair of sneakers.

Introduce yourself, personal style and describe a typical day for you.

Hello, my name is Ege. I am 35 years old and I am a mum. I am a PR professional, content creator and streetwear enthusiast. As you can see from my style, being comfortable and active is a must for me. I like hoodies, jeans, bomber jackets, and sneakers. But I also like to combine unexpected pieces like sequins with iconic Jordans.

My day starts at 6 am, I am an early bird. I wake up and immediately I put the coffee machine on. I have a really fun and creative job and also my hobbies feed my creativity a lot. I take photos daily or take notes for possible shoots or projects for my own blog. I think that time is priceless and I don’t have any time to pass by doing nothing. This is my motivation for success. I really like to work and create things but I also like chilling with my friends. At the end of the day, I really enjoy being at home with my family.

From your Instagram posts, it’s obvious you have a love of sneakers! What is your ultimate sneaker and why?

Yeah, that’s so true! I am a sneaker collector and I attended FIT [Fashion Institute of Technology] Sneaker Essentials program and graduated this year. Sneakers are not just fun for me but also a culture and I am really proud being a part of it. Picking my ultimate sneaker is tough but I can tell you my latest and most favourite one: [style blogger] Aleali May’s Air Jordan 6. This collab is so important for female empowerment and women sneakerheads.

What does it mean to be you? 

To be me means to have fun and to be serious at the same time. Maybe because I am a Gemini… I am someone really serious and able to concentrate while working but on the other hand, in my personal life I am really easygoing, chill and funny. I can easily be friends with everybody.

What are five rules that you live by?

  • Educate yourself, work hard and do your best
  • Don’t believe in borders
  • Be you! Your image should be the real you, not a stereotype
  • Love and respect everybody equally
  • Cut toxic relationships and be surrounded by good people

In one of your posts you tell your audience what love means to you. Can you share this with us?

Love is a reflection of two imperfect people refusing to give up on each other. This is my answer if you ask me what love is.


What is your main source of inspiration when it comes to staying up to date with the latest fashion trends?  

I am certainly inspired by street culture. I love social media because it brings me styles from all around the world. For example, by using Browzzin I capture several styles and I can see where I can buy them— this is killing two birds with one stone.

What is your big goal for 2019?

My biggest goal for 2019 is to accomplish my dreams. I want to be a worldwide figure as a woman/mum sneakerhead. I would like to be a good example for those who feel down after their 30s and young women who are afraid of growing up. The 30s are the best!