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Why authenticity has been the key to Nina Sidlyars success in fashion blogging

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When she’s not completing her final year of a law and business degree, Nina Sidylar devotes her time and energy to creating content that inspires not only her, but her readers. Here she chats to us about maintaining authenticity in the fast-paced world of fashion blogging and her dos and don’ts for achieving Instagram growth.

 


Introduce yourself and your personal style.

My name is Nina. I am a 23-year-old Ukrainian with a passion for creating an elegant and fun lifestyle through travel and fashion.

 

Describe a typical day for you.

I am in my final year of a law and business degree at the University of Warwick [in the UK] so most of my days are filled with reading legal materials and completing business assignments. I love my course because it really challenges me and makes me grow intellectually and emotionally.

Thanks to blogging, sometimes, my mornings start with fun and creative photo shoots as I get to work with very talented photographers and videographers. And on other days I can find myself stepping into a completely new city. Travelling is an important part of my life as it enables me to expand my perspectives and recharge my creativity. Last weekend I visited Paris for the first time and being in that city helped me see the world in a refreshingly new way. 

How do you balance fashion blogging and pursuing studies in law and business? What's the most challenging or memorable moment you've had had throughout this journey?

To me it is all about setting priorities and planning. I am convinced that there is enough time in the day. It is just about selecting what really matters, breaking it down and just getting things done. Interestingly, since I decided to dedicate more time to blogging, I became more organised, inspired and productive. 

I am very passionate about working with other talented people to create content. It is always memorable to open files with the finished photos and see how they turn out. I know this might not seem like something huge, but to me this is the magic of blogging and content creation and is the reason why I do what I do. I believe that we create our lives and our realities and blogging is a very natural and powerful extension of this belief. 

 

You recently shared a YouTube video of you talking about how growth on Instagram is a hot topic right now. Can you share with us the dos and don’t’s to grow a truly authentic Instagram audience?

There is so much to be said about the dos and the don’ts and it is the reason I decided to make the video. I would say one do is to find where your authenticity meets what people are interested in seeing. I see many people going for certain content that their audience is not interested in and then turning away from who they are to please others. You need to find the middle ground and you need to give yourself time to find it.

One doesn’t is not to go into blogging because you want an easy life. There is a strong misconception that bloggers don’t do any work, they just take photos and get things for free. [This is] far from reality. It is a very demanding and competitive arena and you need to be very focused and determined to succeed in growing a great audience

Your Instagram page is the epitome of authenticity. What does it mean to be authentic to you?

Thank you. To me, being authentic is knowing my values and building my life around them. For Instagram, it is taking that extra minute to think what photo and what caption I want to post and why. Inspiring others to believe in themselves is something that I feel very strongly about. I often think how I can use the words in the caption to make the reader feel empowered and certain that they can achieve their dreams. 

 

In one of your recent posts on Instagram, you mention that your mother is a cosmetologist. Have you picked up any tips from her? What are some of your tips for achieving a lovely glow?

Skincare is something I can talk about for hours. To have a beautiful glow, I would recommend using REN AHA tonic. It has gentle acids that help remove any dead skin and bring out that glow. One thing I see many people neglect is serums. Using a serum before the moisturiser helps to deeply nourish the skin and enable it to have a healthy glow. And of course, a good night’s sleep is a must. 

What’s next for you and where do you see yourself in five years?

This is my final year of university and as I am answering these questions, I am on my way to my last week of lectures EVER. Time flies but I look forward to the next chapter of my life.

Currently, I have several blogging projects I am working on. There is going to be a very exciting, gradual transformation of my content as I have a much clearer vision of what I want my blogging to represent. It will be richer, more creative and more authentic than ever before! 

In five years, I still see myself pursuing my blogging career alongside other business endeavours. I am very excited to see how blogging will evolve in the future. I envision that with all the technology and possibilities, what we consider to be blogging will change in many ways and I look forward to being a part of it. 

 

Where do you find most of your fashion inspiration?

I love travelling to get inspired in all sorts of ways, especially when it comes to fashion. Grabbing a coffee, sitting down and just watching people walk by and seeing how they dress is one of my favourite things to do [when I travel]. Social media allows me to do this very thing from the comfort of my room when I am not travelling. 

Browzzin is definitely a platform I like to use to get inspired about looks as I can see how people dress and style their clothes from all over the world. Even better, I can actually find similar outfits with a click of a finger, which is incredible. I wish I could do the same when I am sitting with my coffee and watching people go by.